The 7 PR Holy Grails.
This article by social media genius Beth Harte is getting a lot of attention on Twitter and for good reason. Below are the 7 Grails:
Grail #1: Having researched benchmarks (overall or per campaign) [Susan Cellura]
Grail #2: Quality testimonies across multimedia platforms [Lisa Devaney]
Grail #3: Quantifying how much the needle has moved [Stephanie Mrus]
Grail #4: Agreement on Objectives (Output, Outtake and Outcome)
Grail #5: Consistent key messages regardless of vehicle or voice [Stephanie Mrus]
Gail #6: Having evangelists broadly share key messages [Susan Cellura, Stephanie Mrus, Wendy Van Parys, Lisa Loeffler]
Grail #7: At its heart, an organization and its employees must live what it’s doing in social media/PR 2.0 [MattSnod]
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