Oh snap.
Metrobistro: Why aren’t you doing any PR, advertising or marketing?
David Carp: Probably the same reasons most of the companies in our industry doesn’t. There’s no real attraction to it really, why would we do it?
——
And, really, if you take a look around, the companies that are succeeding by reputation among customers do little-to-no PR or advertising because they have branded themselves so successfully as a lifestyle element. How did they achieve such over-arching brand recognition? They didn’t trick people, they just showed what they could do for them.
While that is a really nice, magical notion… out of extreme curiosity, what are these “companies succeeding by reputation among customers that do little-to-no PR or advertising”?
Also, that David Karp interview is great but you’d think in a piece that focuses on how well he’s done with so little formal education, they wouldn’t include this quote with the “most” and “doesn’t” incongruity.
Which companies succeed mostly by reputation and branding alone? Take your pick.
Tumblr. Apple. Chipotle. Google. YouTube. Vimeo. Starbucks.
As we speak I am working for two of the companies you listed on developing their new campaigns (I would give them by name but have signed confidentiality agreements.) I work in marketing.
Can you get me a job?
