Rebranding.

Have you seen L.L. Bean’s new Signature line?

It’s pretty genius.

For me, L.L. Bean was a place for my family to buy backpacks and tents, and the occasional winter coat—but it was definitely not for buying stylish sportswear.

This new line feels a bit like a cross between J. Crew and LandsEnd, as it tends to be more classic and modest, but with modern cuts and fabrics. The prices are on the high side, but—if you’ve ever bought anything from L.L. Bean, you know that the quality is outstanding and worth the investment.

Here are my picks from the line:

  • Oxford Cloth Jacket, $45 - The ideal fall jacket—all you need is a thin layer for chilly evenings. 
  • Cropped Pants, $39 - Great with heels and wedges.
  • Poplin Skirt, $39 - The ideal length for work, play and everything in between. 

  • Signature Oxford Cloth Wrap Dress, $40 - Again, the ideal look for work/play. Dress it up with heels, a watch and maybe a jacket when it gets colder outside. 
  • Chambray Shirt Dress, $40 - There is nothing more classic than a chambray shirt dress. It’s a style that’s been worn (with variations) in almost every decade in the last 50-60 years.
Notes / 26.08.10 / Permalink /
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